Project Events

THE OAKS CELLARS

The Oaks Cellars is a renowned high-end wine retailer in Singapore. As its first strategic partner, Shenyin Atelier designed a tailored brand elevation plan:

Brand Strategy Upgrade
Transformed the image from “Singapore’s premium wine and spirits retailer” to “Asia’s authority on rare collectibles and cigar culture,” building a three-pronged ecosystem of collectible value × cultural depth × social influence, and redefining luxury through museum-grade standards.

Oval logo for "The Oaks Cellars" with a stylized acorn and oak leaves design.

Elite Service Ecosystem

Backed by exclusive resources like Cuban certifications and Bordeaux Grand Cru direct supply, The Oaks Cellars launched the Oaks Connoisseur Club, a tiered membership program.

  • Private Reserve (Black Diamond Tier): Concierge services covering cigar aging, wine cellar management, and collectible advisory.

  • Dean-Level Tastings: Rare experiences such as STG masterclasses and vertical Burgundy tastings.

Future-Ready Strategy

  • Dual Authentication System: Blockchain digital passport + physical anti-counterfeit coding.

  • Cultural Curator Program: Auction collaborations with Sotheby’s/Christie’s and collector alliances.

  • Time-Value Index: Investment models and online portfolio tools for rare whiskies and cigars

Interior of a high-end liquor store with wooden shelves displaying a variety of whiskey bottles, a checkout counter, and a glass display case containing cigar accessories. A decorative bulldog figure is on the floor.
Logo of The Oaks Cellars featuring an acorn and oak leaves with green and brown text on an oval background.

2021 NFT SummeR

During the 2021 NFT Summer boom, many well-known NFT projects actively sought out Shenyin Atelier for support in securing celebrity endorsements and promotional collaborations through its industry network.

Notable figures included Korean pop star Jessica, world top 10 DJ R3hab, and Japanese AV actress Yua Mikami, among others.

Shenyin Atelier oversaw both online and offline promotional efforts between the NFT projects and artists—managing community operations, X (formerly Twitter) and Discord engagement, livestream event planning, and co-branded exposure campaigns.

Times Square at night with Nasdaq billboard featuring a person and pixel art, NYPD vehicles visible on the street below.
Close-up of a person wearing sunglasses with a "play" icon overlay.

R3HAB

Person with long hair and choker necklace, in front of a colorful painted wall, with text "ICE PRINCESS JOINS" partially visible.

JESSICA

Nasdaq building at Times Square with digital advertisements including a woman and pixel art character.
Silhouette of a person with long hair profile facing a sunset over water, with a distant bridge in the background.

KANA MONONOGI

Times Square Nasdaq building with digital billboards and advertisements at night.

The NFT project was featured on the digital billboard at Times Square 4 (Condé Nast Building).

DJ performing on a Pioneer DJ set in front of a red geometric light display backdrop.

Shenyin Atelier invited top 10 DJ R3hab to host an online music festival for the NFT project.