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Star Creative

Star Creative is a specialized subsidiary of Shenyin Atelier, focused on high-end brand representation and event planning.
Star Creative is dedicated to providing tailored market entry and promotion solutions for top global IPs and luxury brands.

CHANEL

Model in a long black coat walking on a runway at a fashion show.

Métiers d’art Hangzhou

CHANEL

CHANEL’s 2024. 25 Métiers d’art collection made its debut in China with a custom-built stage at the UNESCO World Heritage site — Hangzhou’s West Lake.

A profound dialogue between Western luxury aesthetics and traditional Chinese culture.

As a national-level project requiring extensive coordination and cultural resources, only Shenyin Atelier had the communication strength and execution capability to bring the entire production to life.

Silhouette of a forest with tall trees under a moonlit night sky and birds flying
Mercedes-Benz logo with three-pointed star and text

Brand Client Partners

Silhouette of anime character with hat and trench coat
Logos of GAC and Toyota with Chinese text.
Silhouette of a person performing a one-arm handstand with legs straddled apart.
Green Škoda Auto logo emblem with a black background
Stylized vector illustration of a man and woman dressed in formal clothing, both with their arms crossed and facing forward.
BYD logo in red within an oval shape
SAIC Volkswagen logo with Chinese characters and Volkswagen emblem.
Silhouette of a tree with bare branches and roots visible below ground.
Bosch logo featuring a stylized "H" symbol and the word "BOSCH" in red letters.

Media Coverage Summary

VOGUE Chanel announces its Métiers d’Art show to be held this December in Hangzhou, China

ELLE China Full highlights of Chanel’s grand Hangzhou show! Fashion icons gather in the magical West Lake.

L’OFFICIEL HK Chanel returns to China after 15 years: inspired by a traditional Chinese folding screen.

RUNWAY Magazine Chanel Métiers d’Art 2024–25 in Hangzhou, China: “A Dream of Lacquer and Light”

WeChat Tonight, West Lake is all about fashion! Spot the Hangzhou styles in Chanel’s big show.

Sina Chanel’s Hangzhou show: Liu Wen opens and closes, Zhou Xun and Wang Yibo shine as “living Chanels”

SocialBeta Chanel’s major show: Why is Hangzhou so unforgettable?

China.com Chanel in Hangzhou: Global debut of the 2024/25 Métiers d’Art collection